Product-Management

Product-Management

The key learning objectives of the program are

Appreciate and relate to concepts and various aspects of product management
Understand practices with respect to new product development
Able to provide key inputs towards pricing strategy
Appreciate importance of Product Management as a part of Marketing

Be able to relate concepts to application of Product Management
Be able to link practices with respect to new product development

3 Days

Managers in Mid and Senior Management roles

Simulations, Videos, Case Study, Classroom Lecture (Online)

Introduction to Product Management
Market Research & Analysis
Product Ideation & Validation
Design Process
Product Development & Prioritization

Branding & its Impact on Product
Pricing and Monetization
Go-To-Market Strategy
Digital Marketing & Sales Strategy
Metrics & Analytics

Product Lines & Product Mix
Wrap-Up

Consumer Lifetime Value (Reuben’s Lift):

Reuben’s Lift is a simulation based on CLV. The participant will be required to take decisions related to customer acquisition cost in order to stay profitable. This simulation will be played over a simulated timeline of 4 years.

Amresh Yadav- Engaging simulation with real-life scenario

Simran Simmi- I enjoyed playing it. It gave me an opportunity to utilize the CLV concepts

Pricing Strategy (Pricey):

Pricey simulation requires the participants to arrive at a high net present value of net profits by under- standing the cost dynamics and taking appropriate decisions. This simulation played over a simulated timeline of 3 years brings out the best in terms of the participant’s strategic thinking.

PARTICIPANT FEEDBACK

Parth Mehul Makwana- Amazing learning experience

Saket Rathi- Nice analysis tool for learning

S.Hari Krishnan

TFL India

Excellent tool to analyze the usefulness per rupee spent. This is the major challenge as budget is always a limitation in any organization. Good feedback for teams as well, to discuss and then come up with a plan.

Biswajit Raha

Daikin India

This is very interesting because I have to respond quickly which actually enables me to realize actual patterns that help to understand situations.

Shashwat Khajuria

HDFC Life

Great way to find the hidden abilities of a person who is unable to show those in open. Enjoyed a lot and want to do such kinds of tests again and again.

Shivam Chauhan

Glenmark Pharma

I had a very new experience via this simulation and it was an excellent one. I agree with the result and I will try to work on my interviewing skills, I will look forward to more such simulations.

Bikash Behera

NTPC

I got a brief idea about the different parameters of the business world and about the progress and productivity of a company. I also got an brief idea about how the office is controlled and how decision-making is a very vital issue. To improve the sales productivity, human resourse management is most important. The proper planning and executing the managerial decision which is taken in the managerial level is very important.

Santosh K Behera

OPTCL

I was very glad to be a part of this program and this type of interesting brain storming has never done in recent times. The game was so enjoyable that I could not notice how fast the day got over and we came to the end of the session. The activity was so interesting that the brakes seemed less provoking and all other activities took the back seat. It was really an experience of it's own kind. I am loking forward to these types of activities more in recent times and hope to come with certain preparedness to bring out the best out of it, me included.

Seema Budhiraj

GRIDCO

The business simulation game was a great experience. Managing an organization is not as easy as it seems and cost cannot be the only criteria to achieve managerial effectiveness.

Srinivas Thumallapalli

KPMG Peat Marwick

Excellent concept...All the very success to the pioneering initiative...

Manas Ranjan Swain

OHPC

I here came to know how different parameters affect the progress of any business. All the parameters of a business are very much essential. They should be controlled in a judicious manner to improve the business process.

To improve sales productivity, human resource management is most important. Proper planning and executing the decision which is taken at the managerial level is very necessary.

Today's training on business simulation program is a very necessary tool to understand the running and managing of a business.

Shivam Chauhan

Glenmark Pharma

I had a very new experience via this simulation and it was a good one. I agree with the result and I will try to work on my interview skills. And I will look forward to more such simulations.

Jayesh Dhareshwar

SFL India

Wonderful simulation with good insights...Will definitely use it for future deals with customers for fruitful and win-win conclusions.

Nidhi Kanth

AIG

Excellent simulation for application of BFSI sales. The simulation had a super interface.

Sameer Dubey

ITC

The experience in terms of learning and applying the concepts was good.

Deepali Mishra

Suzuki Motorcycle

Very interesting and close to real-life media buying scenarios.

Johnson Mathai

Schneider Electric

It's an eye opener to me. Once seen the result I understood where am I now and need to improve.

Akanksha Shashikant

SBI

It was very intersting and we enjoyed being part of it.

Shaswata Saha

IIM Bangalore

Wonderful game! Gave a lovely real world scenario in a gamified manner.

Joshua Edwin Ragul G J

MICA

Thanks for giving us this opportunity. The scenarios were challenging. Looking forward to the next round and new set of challenges!

Sonali

KIIT School of Management

The simulation was very interesting and interactive. I enjoyed it a lot.

Pandit Gargi Aniruddha

Amity University

It was a good game. I had a good time doing critical thinking. I never played any simulation like this one, so it was certainly difficult. I got some answers wrong but I learnt that I should use all the data given and then take decisions accordingly.

Laurel Pasricha

Kurukshetra University

Loved the simulation. This helps in brainstorming and think critically given the facts and conditions. Really enjoyed the simulation game.

Vijaya Bhaskar Reddy

LPU Chandigarh

The case was very challenging for me. It needs critical thinking ability and analytical thinking skills. What I learned was I have to develop my analytical thinking skills.

Dominic Savio

AIMS Bangalore

I really appreciate the way Sir gave instructions and helped us. Today's session helped me to understand various things to be taken care of while attending an interview and the simulation was so helpful that it felt like a real interview.

Nitesh Kumar

Sarathee

Have attempted both the assigned cards and found completely accessible. I have submitted the test as well. Platform does not seem to be complicated, it is very easy to use.

Preeti Rana

DVC

It was really an informative and great experience. I came to know about many things through this simulation.

Amal Augustine

Change et AI

The simulation is very good. It helped me to understand the efforts to be put in by me in the areas of attention to detail, critical thinking, logical reasoning and problem-solving.

B Himesh Babu

NALCO

Excellent simulation! Nice analysis tool of learning.

Kritika Srivastava

Glenmark Pharma

Firstly I would like to thank you for giving me the opportunity for the simulation, which was very much application-oriented and it gave me the idea of how interviews are conducted, and also with the help of the result I got to know a lot about my preparation and knowledge.

Krishna Ganeriwal

Aditya Birla

It was really very insightful and useful program. Very Interactive.

N Nafiz

Trans Maldivian Airways Pvt. Ltd.

The overall exercise content was excellent. Also the aseesment part and examples used were brilliant. The facilitator was really helpful and described each part with great care.

Govindarajan

Opmaxx

I was very impressed...extremely well done and with tons of useful information.

Vandana Grover

Air Liquide India

I am very much impressed...I would like to congratulate for such a big success and all my best wishes for your future success.

Shishir Rath

NHPC Limited

1. It was a great learning opportunity attending the business simulation game. 2. The whole program was well planned, excellently explained and delivered by the co-ordinator Shri Debasish Das.

Mohammed Rashid

PFC

The simulation gave me a broad exposure to a real world corporate management case. It was really effective and the exercise have helped me to structure the thinking process and decision making.

Contact Information

Product-Management